NARRATIVE-EU
NARRATIVE-EU (name of the project: Narrative Futures: Building European Media Sovereignty through Storytelling Innovation) is an EIT Culture & Creativity Strategic Topic Group focused on the Audiovisual sector. The project addresses strategic challenges in European audiovisual media through stakeholder engagement, policy innovation and cross-sectoral collaboration. It explores how media sovereignty, responsible AI and community storytelling can support a more diverse, inclusive and sustainable European audiovisual ecosystem.
Funding type: EIT Culture & Creativity Strategic Topic Group — Audiovisual.
Grant number: Project KAVA Code: 062600041
Project impact
NARRATIVE-EU aims to strengthen European media sovereignty while supporting cultural diversity, creator empowerment and responsible approaches to emerging technologies. Through an AI Ethics Pilot, Community Storytelling Labs and policy scenario modelling, the project will develop practical frameworks, strategic insights and policy recommendations for the audiovisual sector. It also explores pathways towards investment readiness, alternative business models and additional funding opportunities, supporting a more resilient and sustainable European audiovisual ecosystem.
Objectives
- Strengthen European media sovereignty, cultural diversity and creator empowerment.
- Explore responsible AI experimentation and ethical technology adoption in audiovisual production.
- Develop Community Storytelling Labs and replicable approaches to participatory storytelling.
- Develop evidence-based policy recommendations, impact metrics and future scenarios for European audiovisual media.
- Explore alternative business models, investment readiness and funding pathways for the European audiovisual sector.
